Kimkins – The Black Bart of the Internets Wild West Years
Papers have been filed for the Motion for Class Certification of the Kimkins case.
Mariasol has written an outstanding post on the subject.
One of the things that strikes me most was the use of some very black hat tactics including the use of tags for things that have nothing to do with a diet site.
For example, Heidi Diaz took a popular Internet topic such as the “Geico Caveman” which generated a lot of Internet activity at the time. Heidi Diaz placed the labels: “Caveman, Geico, Kimkins” together so that when “Geico” and “Caveman” would be searched, the Kimkins advertisement would appear. Heidi Diaz admitted that she prepared the graphic and text without the permission of the Geico Insurance Company. Heidi Diaz admitted that labels were also used as tags and that if a search were conducted with respect to the terms “Geico” or “Caveman,” the subject advertisement would show up in a ranking!’
Like Black Bart, Kimkins seems to have a similar MO. Black Bart was living in San Francisco under the name Charles E. Bolton when he was finally caught. Upon being booked he gave the name T. Z. Spalding – although his real name was Charles E. Boles. See any resemblances to Heidi Diaz?
The beginning legend of Black Bart tells a story of a stage coach driver who was approached by a man with a sack over his head holding a double barrel shotgun. Hiding behind the man appeared to be a back up possie revealing only their guns as they hid behind boulders. Bart told the posse “If he dares shoot give him a solid volley, boys.” Fearful for his life and the life of his 5 passengers, the driver delivered the goods on board and followed the direction of the hooded man, taking off when directed to do so. He rode off a ways, and then stopped the stage and looked back. He walked back to the scene of the incident and upon arrival realized the posse to be motionless. Upon further investigation it was revealed those guns were just some sticks pointed at him from behind the boulders.
While it appeared that Bart had supporters, they weren’t real. The same can be said for many of the exposed fake members of the Kimkins diet.
Bart never fired a real shot in his robberies. Although he never killed anyone, he did go to prison for his actions.
I hope our story about Kimkins taking place in the virtual wild west has a similar outcome.
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