It was an elaborate plan masterminded by Frank Kern to get the attention of John Reese who is the creator of Traffic Secrets. Seems Frank owed John some “payback” for a stunt back in 2006.

Don Fleece is an imaginary guru, the Traffic Mysteries product does not exist, but…

In the story I told about the marketer who did not realize the reality of Kimkins and the points made in checking out a new product and its creator – those are sincerely real and valid.

I have to confess, I was in on the traffic mysteries thing. I knew there was no product in the end or money to be taken from anyone and I have to admit – I was not going to originally add the product to this blog as I have no intentions of fooling the real readers but it tied in nicely with the real story of things that were happening. No one was going to get scammed out of their money.

I am elated that at least a couple of people did get something out of it all. One commenter on the post who I believe didn’t realize the hoax learned some additional techniques in investigating a product, and a fitness blogger was kind enough to blog on the danger to his readers of promoting 3rd party products as well as mentioning Kimkins which really is greatly appreciated.

John Reese has left a comment which I will address privately, as he seems to be a little upset but I will add a public apology here –> John I am sorry for any stress this has caused you and in reality we all love and admire you! –> and would like to assure Mr. Reese there are some really great things that have come out of this exercise.

This particular project was not only an opportunity for me to spread the word on my cause, but turned into one of the biggest networking frenzies I’ve ever seen. I was able to greatly expand my circle of contacts through this excursion and additionally I was able to release a lot of stress that had still been pent up over struggles of the past year.

Within days, a group of us had created an active looking pre-launch forum (I may have knitted quite a few socks), created a “buzz” and managed to get some people believing this was a real product. Some of the methods used to start the stir are available to every marketer out there. Hub, Squidoo, blogging, social bookmarking – all things available freely on the web.

Something that should have been a dead giveaway was the picture used of Mr. Fleece with his anti drule invention. This was in reality a feminine product hanging out of his mouth and I am ROFLMBO as I type this.

Some additional personalities were created such as Fleece’s cousin Vern who was giving video testimonials and was not amused that Wurdmess had questioned the integrity of Traffic Mysteries and Fleece.

Today I am back to another project that is real work, but I would like to thank all the posters who came by, thank you to Frank Kern for the opportunity to participate in something that I have learned and gained much from, and a really big thank you as well to John Reese for stopping by.