PPC, PTC, CPA, WTF?
Ok. There are so many abbreviations that these different terms can get a bit confusing.
I come bearing good news today. One program I started up with at the end of last year did pay me! The winner today is Hits4Pay. I was confident I’d get paid, but you know the proof is in the pudding. I wanted to add a screen shot, but paypal is having issues right now displaying my payment history. They paid me a couple of months ago, so I’ll have to wait to give you the shot at a later date. I can assure you, they did pay me. I got a gal on the phone, and she was able to tell me the company, date and amount.
What kind of program is Hits4Pay? They are considered a PTC or Paid to Click. They send you email alerts that there are ads that need to be seen and read. That is all you do. You log into your account, click on the ad, read it, and you get paid a couple of cents for every ad you look at. Really, it’s not rocket science. If you get others to sign up under you, you get a penny for every ad those people look at. Ok, I know what you’re thinking. A penny here, a penny there. Well, some people actually do very well with this program. These are the people who stick with it, refer their friends, and really do “work it.” If someone has never made a dime online in their life, this is a no brainer. It is so easy a child can do it. I personally like Hits4Pay because I can see new products released, squeeze pages, and keep an eye on what is hot on the web. I see it as getting Paid to do research which I can use to better my own business. So that is PTC.
PTC is not to be confused with PPC which is Pay Per Click. PPC is where you sign up an account with Google, MSN or Yahoo and you pay everytime someone clicks on an ad you’ve put up on the search engines. PPC is done with programs like Google Adwords. There is Adsense as well where you get paid when someone else clicks on an ad on your site.
CPA does not stand for Certified Public Accountant when it comes to affiliate marketing. CPA does stand for Click Per Action. Did you ever find an offer on the web for get a free computer or get a free ringtone? If you’ve ever followed the trail, you were probably pulled into some kind of CPA. The affiliate gets paid for every action the person clicks to get closer and closer to the free thing they are looking for. I was stuck on one of these merry-go-rounds for about 40 minutes one day, just trying to obtain some information. I was ready to shoot someone and just gave up. I’m not much for this model, but to each his own.
So there you have it. Good news for PTC and Hits4Pay. Did I mention you get 10 bucks just for signing up?
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It’s Not A Scam! Do I Sell It?
There are a lot of great products on the web, and not everything is a scam. So, when you come upon something you’ve determined is legal, do you sell it?
I’m going to repeat myself here – there are a lot of great products on the web.
I have something else I promote way on the other side of the universe. Someone emailed me from my list with that product asking for information on becoming an affiliate. Typically, I wouldn’t want to share that kind of information. It is a business and all. But I knew if they were asking me for information, chances were that this person really had not done much marketing. Internet marketers know some clever little tricks to find out how to get into programs that aren’t so obvious.
I had nothing to lose, and actually a second tier to gain in commissions. I actually had more information than most about the product and different options or ways to sell it. I decided to help. First, I was going to need some information on the person I was helping. I needed to know what kind of business model they had in mind. What methods they were going to try in the promotion of this product.
I emailed back and asked what they had promoted in the past. I was directed to a web site and service I had not seen before. Immediately, the detective magnifying glass came out.
The affiliate of this program has assured me this was a reputable company, yet their website was less than a year old. There were virtually no backlinks going to the site. There was some other things I really didn’t care for either.
I pretended to sign up to see the path one is taken through to participate in the program. A charge of $60.00 and monthly charge after that of $30.00. A pre determined web host that was mandatory – and at some point in the game the affiliate was going to have to give out their passwords and access to that host.
These were all huge red flags. I was just about to stop when I came across some verifible information from other affiliates who were actually doing ok with the program. I also came across words from the actual producer of the product who willingly gave out an email, phone number, and was sincere in attempts to promote this program.
In the end, I determined it was not a scam. So the next question was should this person I was trying to help be selling it? I didn’t want to make up their mind for them, but for me in the end this was not a product I would sell. Why? The work needed to be “seen” was going to be tremendous. The majority of affiliates who were making money on this program seemed to be doing it all with the help of ppc.
While it is possible my new friend could sell this and make it work, it was going to require a trememdous amount of work before they would see a profit. There was a huge learning curve they needed to consider.
I think it’s better to approach something a bit easier and work your way up as to not get discouraged.
There is enough t learn when you are first starting out and the easiest way is to start by promoting something you know. Find a product or service you know like the back of your hand and actually use.
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